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Heart, Hustle, and Hope
Committed to enriching and inspiring youth through academic support, advocacy for children battling illness, and recognition of scholar-athletes who excel in the classroom and on the field.
HEART
We lead with compassion, empathy, and a genuine desire to uplift others. Whether supporting a child battling cancer or mentoring a student, everything we do is rooted in love and purpose.
HUSTLE
We believe in hard work, dedication, and perseverance. From the classroom to the playing field, we encourage youth to give their all, overcome adversity, and chase excellence. Be Elite!
HOPE
We aim to be a source of light and belief—for kids fighting illness, for scholar-athletes chasing dreams, and for communities seeking a better future. Hope drives progress, and we strive to keep that flame alive in every child we serve.
The Man Behind the Mission — Why It Matters
Founded by Salem, Virginia native and University of Georgia linebacker Chris Cole—whose lifelong passion is helping others—our 501(c)(3) nonprofit foundation is committed to enriching and inspiring youth. We provide academic support, advocate for children courageously battling cancer, and honor scholar-athletes who exemplify excellence in both academics and athletics. Driven by a deep connection to community, we aim to uplift and empower the next generation across all communities to strive for greatness, resilience, and purpose in all they do.
What We Do
Academic Support
We provide resources, mentoring, and encouragement to help students reach their full potential in the classroom.
Championing Courage
We stand alongside children courageously battling cancer, life-altering diseases, and disabilities, offering advocacy, comfort, and hope.
Celebrating Scholar-Athletes
We honor young athletes who excel academically and athletically—empowering them to lead with character and purpose.
HOW YOUR SUPPORT HELPS
Your generosity directly impacts the lives of children and families in our community by providing tutoring for students in need, supporting children with cancer and their families in meeting essential needs, and offering scholarship opportunities for athletes who demonstrate excellence in the classroom.
Other Initiatives
- Creating opportunities for youth interested in medicine to shadow healthcare professionals.
- Strive to establish partnerships with local medical organizations.
- Encouraging Financial Literacy.